Now that you understand the difference between B2B marketing and B2C marketing, you will need to start getting into B2B email marketing by choosing your B2B free email marketing tools.
Having a diverse selection of tools will help you achieve all your email marketing aims and perhaps even exceed your expectations.
Here are some email marketing tools that are worth checking out:
- Mailchimp
- Stripo
- MailWarm
- Sender
While some email marketing tools are specifically geared towards certain niches, it will most likely be your companies budget that determines which one you choose.
LinkedIn is a social media platform specifically for making professional networking connections and can serve as a handy tool when contacting other businesses.
You should also find a good software that will serve as your CRM (customer relationship management) tool – for this, HubSpot is undoubtedly one of the most popular options. HubSpot also gives you features such as inbound marketing and sales management.
There are plenty more tools out there that help you create your B2B email list, send out bulk emails, plan an announcement email, as well as send transactional emails, promotional emails, and re-engagement emails during your B2B email campaign.
Some of them even give you examples of a B2B email template that you can use.
Ultimately, these tools are here to make life easier for you and to help you increase your click-through rate.
Once you have chosen the tools you will be using, begin to plan your B2B email marketing strategy. Having a detailed B2B email marketing plan ready will allow you to launch one successful B2B email marketing campaign after another.
