LOS 40 Principales or aka Los 40 is a Spanish music and entertainment radio station that broadcasts in several Spanish speaking countries including Mexico, Portugal, and Argentina. The station is owned by PRISA Radio.
The station features the requisite juvenil Mexican music, but also offers more mainstream Pop, House, and Pop-rock. The station also offers news, social events, and concerts. The station can be heard online and through diales FM transmitters. Los 40 Principales can be heard via satellite in Spain.
The LOS40 network has a high rotation playlist comprising mainly tracks from its private chart. The LOS40 network also dispenses with the usual blatant propaganda. The network is also notable for promoting music that is new to the radio scene.
The LOS40 network has the coveted number one spot for most popular music station in Spain. In fact, Los 40 is the most popular music station in most of the Spanish-speaking world. The station is a major contributor to the popularity of Spanish music, particularly Latin pop.
The LOS40 network also reaches a younger demographic, as evidenced by the fact that it is also the home of the Los Premios 40 Principales for best International New Artist. This award is presented annually. The award is a homage to the best of the best in international music.
The LOS40 network's most successful stations are based in Mexico, Spain, Colombia, Argentina, and Panama. The station has an estimated 29 million listeners in Spain alone. The station also offers Spanish and English language music, as well as some reggaeton and bachata.
